write a LinkedIn ad that doesn't suck

Hey,

While LinkedIn’s experimenting with the algo by showing weeks-old posts to us, we’re funding those experiments by paying tens of thousands every month to show sex toy-looking thermos pics to our buyers.

(How many good ads have you seen in your feed recently?)

After chatting about it in DMs with in-house B2B marketers and their agency counterparts, I realized I wasn’t the only one frustrated:

💬 "an outsider can do it better than someone in-house"

💬 "I've been wanting a fresh take on copy and creatives for our clients"

💬 "very few teams have someone who’s just creative"

💬 "the best ad management teams in the world are limited by shit creatives"

💬 "the copy provided with most designs we rework quite hard"

💬 "we have a vendor but they're clearly not up to snuff"

Absurdly, the bar is so low that many companies’ ads can be improved by literally quoting their happy customers — e.g. this one from Fullstory or this one from Attio.

Having developed messaging, homepage, and landing page copy for B2B SaaS, writing ads almost feels like cheating: a freedom to test wild concepts, fast turnarounds, virtually zero red tape.

I wrote a fun retargeting campaign for a B2B SaaS last month, and this was the most fun I’ve had in a while:

So, here’s the pilot offer you can get in on:

💰 $1,200 per campaign/platform

📦 4-8 ads included

🏙️ Ad copy, creative copy, and visual concept included

🗓️ 1 week turnaround

This is what "ads that don't suck" look like.

If you want your next campaign to outdo everything you’ve run until now, reply with your current best-performing ad, and I’ll send you ideas on how to outdo it.

Until next time!