Concise Newsletter
See what works—and what doesn't—in B2B SaaS messaging, with short, no-fluff email recaps sent to you every week.
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also: villain-driven marketing and $100k redesigns
also: ignoring your customers, first impressions, and magical thinking
also: tiny peckers, valid points, and pulling a Don Draper
also: asking questions, differentiation, and supercharging competitions
also: competing with Excel, messaging update in 1 hour, and results
also: Joel Klettke on messaging and Vincent Vega on pricing pages
also: iterating on messaging, niching down, and the importance of brand in B2B
also: homepage mistakes, levels of buying decisions, and the "dumb zone"
also: my most engaged-with post, ICP <> timing, and shitty things
also: 1 of 353 tools, marketable moments, and homepage-as-a-playlist
also: positioning superpowers, free messaging testing, and influential women
plus: redesign mistakes and homepage bingo
