also: burritos, product focus, and an IKEA human centipede
also: bones in your dinner and holding hands
a 1-minute challenge from someone who spends way too much time staring at SaaS websites
also: pretty models, purposeful hedgehogs, and (of course) supercharging revenue
also: villain-driven marketing and $100k redesigns
also: ignoring your customers, first impressions, and magical thinking
also: tiny peckers, valid points, and pulling a Don Draper
also: asking questions, differentiation, and supercharging competitions
also: competing with Excel, messaging update in 1 hour, and results
also: Joel Klettke on messaging and Vincent Vega on pricing pages
also: iterating on messaging, niching down, and the importance of brand in B2B
also: homepage mistakes, levels of buying decisions, and the "dumb zone"
