also: being wrong about Ahrefs, testing messaging, and AI workflows
also: case studies, stacking tower toys, and Carhartt lingerie
also: a CTA-less landing page and an "irreplaceable" VC dude
also: shoehorning messaging and messaging grid
also: annoying sales, dead bedrooms, and BS excuses about showing pricing
also: messaging alignment, iPhone 4-era advice, and feeling seen
also: the first podcast, one-liners, and big stretches
also: burritos, product focus, and an IKEA human centipede
also: bones in your dinner and holding hands
a 1-minute challenge from someone who spends way too much time staring at SaaS websites
also: pretty models, purposeful hedgehogs, and (of course) supercharging revenue
also: villain-driven marketing and $100k redesigns
