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take advantage of the red alert
May 05, 2025

take advantage of the red alert

also: a CTA-less landing page and an "irreplaceable" VC dude

Pavlo Cherniakov
Pavlo Cherniakov
marketers getting yelled at
Apr 22, 2025

marketers getting yelled at

also: shoehorning messaging and messaging grid

Pavlo Cherniakov
Pavlo Cherniakov
stop looking at conversions
Feb 24, 2025

stop looking at conversions

also: annoying sales, dead bedrooms, and BS excuses about showing pricing

Pavlo Cherniakov
Pavlo Cherniakov
faceless quotes can pack a punch
Feb 11, 2025

faceless quotes can pack a punch

also: messaging alignment, iPhone 4-era advice, and feeling seen

Pavlo Cherniakov
Pavlo Cherniakov
rapid-fire messaging for your product
Dec 05, 2024

rapid-fire messaging for your product

also: the first podcast, one-liners, and big stretches

Pavlo Cherniakov
Pavlo Cherniakov
all-in-one is a liability
Oct 25, 2024

all-in-one is a liability

also: burritos, product focus, and an IKEA human centipede

Pavlo Cherniakov
Pavlo Cherniakov
why fuss over your homepage
Oct 21, 2024

why fuss over your homepage

also: bones in your dinner and holding hands

Pavlo Cherniakov
Pavlo Cherniakov
which product is this?
Oct 10, 2024

which product is this?

a 1-minute challenge from someone who spends way too much time staring at SaaS websites

Pavlo Cherniakov
Pavlo Cherniakov
homepage design vs copy
Oct 05, 2024

homepage design vs copy

also: pretty models, purposeful hedgehogs, and (of course) supercharging revenue

Pavlo Cherniakov
Pavlo Cherniakov
messaging <> branding
Jul 21, 2024

messaging <> branding

also: villain-driven marketing and $100k redesigns

Pavlo Cherniakov
Pavlo Cherniakov
how to respond to "it does the job" people
Jul 14, 2024

how to respond to "it does the job" people

also: ignoring your customers, first impressions, and magical thinking

Pavlo Cherniakov
Pavlo Cherniakov
your messaging as a cure for tough crowd
Jul 07, 2024

your messaging as a cure for tough crowd

also: tiny peckers, valid points, and pulling a Don Draper

Pavlo Cherniakov
Pavlo Cherniakov
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See what works—and what doesn't—in B2B SaaS messaging, with short, no-fluff email recaps sent to you every week.

Concise Newsletter

See what works—and what doesn't—in B2B SaaS messaging, with short, no-fluff email recaps sent to you every week.

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