also: asking questions, differentiation, and supercharging competitions
also: competing with Excel, messaging update in 1 hour, and results
also: Joel Klettke on messaging and Vincent Vega on pricing pages
also: iterating on messaging, niching down, and the importance of brand in B2B
also: homepage mistakes, levels of buying decisions, and the "dumb zone"
also: my most engaged-with post, ICP <> timing, and shitty things
also: 1 of 353 tools, marketable moments, and homepage-as-a-playlist
also: positioning superpowers, free messaging testing, and influential women
plus: redesign mistakes and homepage bingo
